If your readers don't know who you are yet and they don't know the title of your book... How are they going to know your book is the answer to their problems?
Publishers have been trying their best to answer this question since the age of the printing press. How do you put your books in front of potential customers when they aren't looking for you to begin with? Most authors don't start out with a fan base and most have not done their homework to enter the market with a big splash - and with the advent of the digital press, more and more authors are reaching the market before they've had time to develop a reasonable marketing plan...
Relax, there is a great, proven, simple method that expert booksellers have been using since the beginning called Associative Marketing. You put this method to work for you and it will boost your sales significantly. It's not a matter of getting them to notice you and your book, it's putting your book where your customers are already searching for answers, and everyone wins...